44、The following is part of a business plan created by the management of the Megamart grocery store.
Our total sales have increased this year by 20 percent since we added a pharmacy section to our grocery store. Clearly, the customers main concern is the convenience afforded by one-stop shopping. The surest way to increase our profits over the next couple of years, therefore, is to add a clothing department along with an automotive supplies and repair shop. We should also plan to continue adding new departments and services, such as a restaurant and a garden shop, in subsequent years. Being the only store in the area that offers such a range of services will give us a competitive advantage over other local stores.
46、The following appeared in a memorandum from the directors of a security and safety consulting service.
Our research indicates that over the past six years no incidents of employee theft have been reported within ten of the companies that have been our clients. In analyzing the security practices of these ten companies, we have further learned that each of them requires its employees to wear photo identification badges while at work. In t he future, therefore, we should recommend the use of such identification badges to all of our clients.
47、The following appeared as part of an article in the business section of a local newspaper.
The owners of the Cumquat Caf evidently made a good business decision in moving to a new location, as can be seen from the fact that the Caf will soon celebrate its second anniversary there. Moreover, it appears that businesses are not likely to succeed at the old location: since the Cafs move, three different businesses a tanning salon, an antique emporium, and a pet grooming shop have occupied its former spot.
52、The following editorial appeared in the Elm City paper.
The construction last year of a shopping mall in downtown Oak City was a mistake. Since the mall has opened, a number of local businesses have closed, and the downtown area suffers from an acute parking shortage, and arrests for crime and vagrancy have increased in the nearby Oak City Park. Elm City should pay attention to the example of the Oak City mall and deny the application to build a shopping mall in Elm City.
55、The following appeared in an Excelsior Company memorandum.
The Excelsior Company plans to introduce its own brand of coffee. Since coffee is an expensive food item, and since there are already many established brands of coffee, the best way to gain customers for the Excelsior brand is to do what Superior, the leading coffee company, did when it introduced the newest brand in its line of coffees: conduct a temporary sales promotion that offers free samples, price reductions, and discount coupons for the new brand.
44、Megamart雜貨店的管理層的商務計劃：
由於我們在雜貨店內加了藥劑部分，今年我們的總體銷售額增加了20%。顯然，顧客主要關注的是一次性購物的便利性。在今後兩年內提高我們的利潤的最佳方法是增加一個成衣部門和一個汽車配件和維修商店。我們同時也應該在最後的紀念中繼續增加新的部門和服務，比如餐館，園藝商店。成為本地唯一的提供如此廣泛服務的商店將給我們帶來超越其他商店的競爭優勢。
46、安全保險服務經理的備忘錄：
我們的研究指出，過去的6年中作為我們客戶的10家公司沒有被報道出有任何事故或員工盜竊行為。分析這10家公司的安全經驗，我們了解到他們每家公司都要求員工工作時佩戴有照片的身份證章。因此，未來我們將把這種身份證章推薦給我們所有的顧客。
47、地方報紙的商業版：
Cumquat咖啡店的擁有者最近做出了一個出色的商業決定：搬遷到新地址。從事實可見，咖啡店會很快在那裡慶祝它的兩周年店慶。而且這項業務看來在原址上不能獲得成功。因為咖啡店搬遷後，3家不同的商家：一個日光浴沙龍，一個古董店，一個寵物婚嫁店就占據了它原來的地址。
52、Elm城的報紙上的社論：
去年在橡樹城市中心修建購物中心是個錯誤。由於中心開業，大量的本地企業倒閉了。而且市中心受到嚴重缺乏停車位的困擾。在附近的橡樹城公園拘捕的罪犯和流浪漢也增加了。榆樹城應該注意橡樹城購物中心的例子並防止在榆樹城建立購物中心。
55、精工公司的備忘錄：
精工公司計劃引入它自己的咖啡品牌。因為咖啡是一種昂貴的食品，而且已經有很多知名的咖啡品牌了，所以精工公司獲得顧客的最好方法是做最主要的咖啡公司---高手公司在其系列產品中加入它的最新品牌的時候所作的事情：通過派發免費樣品，降價和優惠券製造新品牌的暫時的銷售高潮。
Our total sales have increased this year by 20 percent since we added a pharmacy section to our grocery store. Clearly, the customers main concern is the convenience afforded by one-stop shopping. The surest way to increase our profits over the next couple of years, therefore, is to add a clothing department along with an automotive supplies and repair shop. We should also plan to continue adding new departments and services, such as a restaurant and a garden shop, in subsequent years. Being the only store in the area that offers such a range of services will give us a competitive advantage over other local stores.
46、The following appeared in a memorandum from the directors of a security and safety consulting service.
Our research indicates that over the past six years no incidents of employee theft have been reported within ten of the companies that have been our clients. In analyzing the security practices of these ten companies, we have further learned that each of them requires its employees to wear photo identification badges while at work. In t he future, therefore, we should recommend the use of such identification badges to all of our clients.
47、The following appeared as part of an article in the business section of a local newspaper.
The owners of the Cumquat Caf evidently made a good business decision in moving to a new location, as can be seen from the fact that the Caf will soon celebrate its second anniversary there. Moreover, it appears that businesses are not likely to succeed at the old location: since the Cafs move, three different businesses a tanning salon, an antique emporium, and a pet grooming shop have occupied its former spot.
52、The following editorial appeared in the Elm City paper.
The construction last year of a shopping mall in downtown Oak City was a mistake. Since the mall has opened, a number of local businesses have closed, and the downtown area suffers from an acute parking shortage, and arrests for crime and vagrancy have increased in the nearby Oak City Park. Elm City should pay attention to the example of the Oak City mall and deny the application to build a shopping mall in Elm City.
55、The following appeared in an Excelsior Company memorandum.
The Excelsior Company plans to introduce its own brand of coffee. Since coffee is an expensive food item, and since there are already many established brands of coffee, the best way to gain customers for the Excelsior brand is to do what Superior, the leading coffee company, did when it introduced the newest brand in its line of coffees: conduct a temporary sales promotion that offers free samples, price reductions, and discount coupons for the new brand.
44、Megamart雜貨店的管理層的商務計劃：
由於我們在雜貨店內加了藥劑部分，今年我們的總體銷售額增加了20%。顯然，顧客主要關注的是一次性購物的便利性。在今後兩年內提高我們的利潤的最佳方法是增加一個成衣部門和一個汽車配件和維修商店。我們同時也應該在最後的紀念中繼續增加新的部門和服務，比如餐館，園藝商店。成為本地唯一的提供如此廣泛服務的商店將給我們帶來超越其他商店的競爭優勢。
46、安全保險服務經理的備忘錄：
我們的研究指出，過去的6年中作為我們客戶的10家公司沒有被報道出有任何事故或員工盜竊行為。分析這10家公司的安全經驗，我們了解到他們每家公司都要求員工工作時佩戴有照片的身份證章。因此，未來我們將把這種身份證章推薦給我們所有的顧客。
47、地方報紙的商業版：
Cumquat咖啡店的擁有者最近做出了一個出色的商業決定：搬遷到新地址。從事實可見，咖啡店會很快在那裡慶祝它的兩周年店慶。而且這項業務看來在原址上不能獲得成功。因為咖啡店搬遷後，3家不同的商家：一個日光浴沙龍，一個古董店，一個寵物婚嫁店就占據了它原來的地址。
52、Elm城的報紙上的社論：
去年在橡樹城市中心修建購物中心是個錯誤。由於中心開業，大量的本地企業倒閉了。而且市中心受到嚴重缺乏停車位的困擾。在附近的橡樹城公園拘捕的罪犯和流浪漢也增加了。榆樹城應該注意橡樹城購物中心的例子並防止在榆樹城建立購物中心。
55、精工公司的備忘錄：
精工公司計劃引入它自己的咖啡品牌。因為咖啡是一種昂貴的食品，而且已經有很多知名的咖啡品牌了，所以精工公司獲得顧客的最好方法是做最主要的咖啡公司---高手公司在其系列產品中加入它的最新品牌的時候所作的事情：通過派發免費樣品，降價和優惠券製造新品牌的暫時的銷售高潮。
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